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Temiloluwa Adekunle

Why is not using Snapchat an issue about digital literacy?

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Toyin Jolapamo Senior Digital Communic... @ Oando Plc

Lagos, Nigeria •

I'm not sure I entirely understand your question, but I think you're asking if there are some apps that you should not use in marketing. I think snapchat is a very useful tool, especially when you are trying to reach the younger demographic, understanding that the app is made for you to share short, memorable and effective messaging that people can get in the first few seconds. If Snapchat didn't have an effective model, then the likes of Facebook, Instagram and LinkedIn would not have incorporated stories. However, because there is such a huge crossover in terms of people using multiple platforms now, it's probably best to focus on the ones that will yield you the best results depending on what your objectives are.

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