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Leaving the underground
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NIGERIA IS NOT SAFE
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Recent Sessions with some of Africa's brightest minds.
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Doctoral Student @ MIT
HR Manager @ Pernod Ricard Western Africa
Senior Digital Communications Analyst @ Oando Plc
Creative Director @ Thalia Bespoke Nigeria
Senior Writer @ TechCabal
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Educator @ Covenant University
International Criminal and Human Rights Lawyer
Senior Lecturer @ The Technical University of Kenya
Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated
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Top answers from some of our sessions.
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I've known I wanted to go to Stanford since I was 11 years old when I read a book that said something like "having a degree from Stanford University is a big deal." From then on I had an almost problematic obsession with doing well in everything so that I would be admitted.Because I knew I wanted to go there, I worked really hard in high school to stand out from my classmates. I went to a moderately wealthy high school, and competing academically and socially with people that have access to generational wealth takes strategy. I chose to take on 2-3 extracurriculars each year. Freshman year I was the president of the freshman class and captain of the freshman basketball team and played volleyball, Sophomore year I was a chair in the same student government, on varsity basketball and JV volleyball, and participated in the competitive mathematics club. Junior year I cranked up the AP courses, taking essentially everything AP, still playing on Varsity Basketball and Volleyball. Senior year I was captain of the Basketball team along with my other extracurriculars and APs. There probably were other things, as this was over a decade ago. In terms of academic performance, I was ranked #8 in my class upon graduation with above a 4.8 GPA.Even though I had a strong record, I was still nervous to apply, and so I decided to apply to the Restrictive Early Action round, which means you cannot apply early to any other school, although you are not forced to attend upon acceptance. Luckily I was accepted, and decided to not apply to any other school While I put myself in a good position to be accepted, nobody else at my school was, including those that had better academic records than me. This could be because of my application essay, in which I told the story of why I have 9 siblings in my family and how that has helped me grow as a person. I think the academic performance and the uniqueness of my story were helpful in standing out from the crowd of perfect transcripts.

Ifueko Igbinedion
Doctoral Student @ MIT
Hi Isaac, i am glad you find the answers useful. To the first question, finding tailors was a major problem for me mostly because i had no interest in actually sitting on a machine. I personally do not enjoy it. I also started with no direction in mind i just kept saying i wanted to do ready to wear but didn’t think of basic things like the kind of clients i wanted to cater to and how i can get them. The tailors that were very good were expensive, I couldn’t afford them but i went ahead and got one regardless. The business was barely surviving i had to let him go.Knowing your target audience is important so if they aren’t in your immediate circle, you have do something else short term to get noticed by your actual target audience. Getting clients was a problem because my social circle is extremely small and were also in my tax bracket while i was aiming for people outside that bracket.It is also important that whenyou give someone a discount, make sure you tell them it is a discount.Learning and restrategizing is the most important thing. When something isn’t working find a new way. My brand is still evolving and that is fine, till you find what works. For starting up you might not make a lot of profit and that is fine, if you have a long term plan. Might being the keyword, it honestly is not the case for some people. Social capital is a huge determining factor. You want people to notice you and experience your brand once you have that you can start to mark up, those who know your value will stay. Do not take on more than you can handle, it will affect your quality of work and it will mess with you. Activity is not productivity, prioritize things. Learn when to say noAbout staying true to your style I honestly will say you decide that. Nothing wrong in letting other things influence your style. The idea of a business is making money, i also understand that carving a niche is important but if its not working you might need to tweak it till it works.

Yewande Orenuga
Creative Director @ Thalia Bespoke Nigeria
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