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Leaving the underground
By Joshua Omoijiade
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NIGERIA IS NOT SAFE
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Recent Sessions with some of Africa's brightest minds.
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Doctoral Student @ MIT
HR Manager @ Pernod Ricard Western Africa
Senior Digital Communications Analyst @ Oando Plc
Creative Director @ Thalia Bespoke Nigeria
Senior Writer @ TechCabal
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Educator @ Covenant University
International Criminal and Human Rights Lawyer
Senior Lecturer @ The Technical University of Kenya
Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated
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Top answers from some of our sessions.
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Hi Isaac, i am glad you find the answers useful. To the first question, finding tailors was a major problem for me mostly because i had no interest in actually sitting on a machine. I personally do not enjoy it. I also started with no direction in mind i just kept saying i wanted to do ready to wear but didn’t think of basic things like the kind of clients i wanted to cater to and how i can get them. The tailors that were very good were expensive, I couldn’t afford them but i went ahead and got one regardless. The business was barely surviving i had to let him go.Knowing your target audience is important so if they aren’t in your immediate circle, you have do something else short term to get noticed by your actual target audience. Getting clients was a problem because my social circle is extremely small and were also in my tax bracket while i was aiming for people outside that bracket.It is also important that whenyou give someone a discount, make sure you tell them it is a discount.Learning and restrategizing is the most important thing. When something isn’t working find a new way. My brand is still evolving and that is fine, till you find what works. For starting up you might not make a lot of profit and that is fine, if you have a long term plan. Might being the keyword, it honestly is not the case for some people. Social capital is a huge determining factor. You want people to notice you and experience your brand once you have that you can start to mark up, those who know your value will stay. Do not take on more than you can handle, it will affect your quality of work and it will mess with you. Activity is not productivity, prioritize things. Learn when to say noAbout staying true to your style I honestly will say you decide that. Nothing wrong in letting other things influence your style. The idea of a business is making money, i also understand that carving a niche is important but if its not working you might need to tweak it till it works.

Yewande Orenuga
Creative Director @ Thalia Bespoke Nigeria
African youth start from a difficult position in belonging to culture that venerate age, i.e. patrimonialism. African women are also in a similar quandary because of patriarchy: the man is the head of the household. So, while both the youth and the women are majority population categories in relation to the respective groups standing against them, they cannot muster the numbers to exploit their respective potential. On peace building, the way to go about identifying the role of the youth is to ask what the causes are of the lack of peace. Who/what is creating unrest and war, and why? The AU had committed to silencing the guns by 2020; so the question to ask is: what was driving the guns? What had been strategised for their silencing? What was actually done to silence them? And what was achieved? That would be a suitable stating point for an assessment of the youth's potential... But unfortunately, the youth have likely lost an idealism for change, and are captive of standards set by the older generation. The East African Institute's 2016 Kenyan Youth Survey Report found that more than half the respondents saw nothing wrong with evading taxes or taking bribes, as long as one is not caught. Making money "by hook or crook" was acceptable to 47%, and 40% would vote for a politician who paid for their vote! While that is not the standard picture of the African youth, it screams that we should not treat the African youth like some undifferentiated whole: after all, even fueling conflict is a money-making enterprise the youth might just want a stake in!!!

Dr. Othieno Nyanjom
Senior Lecturer @ The Technical University of Kenya
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