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Writer and Filmmaker @ Middle Girl Productions
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Q&A Sessions with bright African minds across the globe.
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Doctoral Student @ MIT
HR Manager @ Pernod Ricard Western Africa
Senior Digital Communications Analyst @ Oando Plc
Creative Director @ Thalia Bespoke Nigeria
Senior Writer @ TechCabal
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Educator @ Covenant University
International Criminal and Human Rights Lawyer
Senior Lecturer @ The Technical University of Kenya
Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated
Top answers from some of our sessions.
Hello Boma, Another great thing about digital, it's all in the the data. You're able to see instantly if people are engaging with your posts, or are taking the required action you need. It's not always about the target audience though, it can be your content strategy that needs to be changed. Unless your product or the market change significantly, I don't think there is ever a reason to completely change your audience as that is often tied to the kind of product you are providing, most times you are looking at a more focused segment of the audience as oppose to a complete change - for example, I started off targeting black women for my makeup line, but now I have a new product that will make your eyes pop and look bigger, so whilst I am marketing generally to black women, I want to further target black women who have small eyes. Unless you reached the wrong target audience from the start, then you need a complete overhaul.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
At the early stage, valuation is more an art than a science, first both sides have to want to do the deal, then is there an intersection between my maximum and their own minimum valuation, if there is then we do a deal, otherwise I try to connect them to later stage investors or we revisit when the company has made enough progress to get the valuation they want.
Another contrarian viewpoint, I don't think many companies that get started are venture backable, they may make good profitable software businesses but only 2-3% of software or tech-enabled businesses are venture backable. It's a function of how big the company can be from a revenue standpoint (at a minimum $25m/yr), which is a function of how big the market is ($100m+/yr and growing) and fast you can capture the market i.e. an adequate distribution strategy for the product offering.
For now, I am biased towards B2B & B2B2C offerings - consumer African startups have struggled to scale cost-effectively so we are looking for businesses that can leverage commercial / distribution partnerships to scale.
Yele Bademosi
Investor @ Microtraction
Hi Opeyemi, I'd recommend Wild Fusions; I think they are the best digital agency in Nigeria and have a good balance of expertise and creativity. Anakle is a close second, definitely with a more creative and daring element, but both great places to gain experience and work with some really bright minds. Sure thing! I'm @ToyinJolapamo on Twitter and Instagram. LinkedIn is my name.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
Computer Science is within the School of Engineering and is widely considered an engineering major. It is also quite related to Electrical Engineering in regards to subject matter, and because my concentrations in both degrees were related it was a natural transition, and many of my undergraduate courses counted for credit towards my master's degree. Specifically, my undergraduate degree was concentrated in artificial intelligence (focused on visual and audio processing), and my master's degree was concentrated in signal processing (also focused on visual and audio processing).
Ifueko Igbinedion
Doctoral Student @ MIT
Awesome question. Technology is here to stay, always evolving and its best to get with it. When the pandemic started shows became an irresponsible thing to do and we saw a few fashion brands think big, we saw a 3d fashion show. No one had to leave their house to see Hanifa’s collection. It was impressive that the first fashion house to do it was an African brand. There are still so many ways technology can enhance fashion design. The question is if we are ready to do the work. I have a friend who says “how come the only way to measure someone is still with a tape measure” other industries have progressed. I think the best way is to think of ways we can make our processes seamless and easier.
Yewande Orenuga
Creative Director @ Thalia Bespoke Nigeria
I've known I wanted to go to Stanford since I was 11 years old when I read a book that said something like "having a degree from Stanford University is a big deal." From then on I had an almost problematic obsession with doing well in everything so that I would be admitted.Because I knew I wanted to go there, I worked really hard in high school to stand out from my classmates.
I went to a moderately wealthy high school, and competing academically and socially with people that have access to generational wealth takes strategy. I chose to take on 2-3 extracurriculars each year. Freshman year I was the president of the freshman class and captain of the freshman basketball team and played volleyball, Sophomore year I was a chair in the same student government, on varsity basketball and JV volleyball, and participated in the competitive mathematics club. Junior year I cranked up the AP courses, taking essentially everything AP, still playing on Varsity Basketball and Volleyball. Senior year I was captain of the Basketball team along with my other extracurriculars and APs.
There probably were other things, as this was over a decade ago. In terms of academic performance, I was ranked #8 in my class upon graduation with above a 4.8 GPA.Even though I had a strong record, I was still nervous to apply, and so I decided to apply to the Restrictive Early Action round, which means you cannot apply early to any other school, although you are not forced to attend upon acceptance. Luckily I was accepted, and decided to not apply to any other school
While I put myself in a good position to be accepted, nobody else at my school was, including those that had better academic records than me. This could be because of my application essay, in which I told the story of why I have 9 siblings in my family and how that has helped me grow as a person. I think the academic performance and the uniqueness of my story were helpful in standing out from the crowd of perfect transcripts.
Ifueko Igbinedion
Doctoral Student @ MIT
It's human nature to possess both strengths and weaknesses. Now if you're hiring, capitalism on the strengths with regards that position and look for ways to mitigate the weaknesses. My formula is "Understand human nature, capitalize on strengths and derive strategies to mitigate weaknesses". I hope I answered you correctly?
Njoke Tangwing Raisa Ngwenyi
Cybersecurity / IT Professional, Climate/Environmental Activist, Poet/ Writer
African youth start from a difficult position in belonging to culture that venerate age, i.e. patrimonialism. African women are also in a similar quandary because of patriarchy: the man is the head of the household. So, while both the youth and the women are majority population categories in relation to the respective groups standing against them, they cannot muster the numbers to exploit their respective potential.
On peace building, the way to go about identifying the role of the youth is to ask what the causes are of the lack of peace. Who/what is creating unrest and war, and why? The AU had committed to silencing the guns by 2020; so the question to ask is: what was driving the guns? What had been strategised for their silencing? What was actually done to silence them? And what was achieved? That would be a suitable stating point for an assessment of the youth's potential...
But unfortunately, the youth have likely lost an idealism for change, and are captive of standards set by the older generation. The East African Institute's 2016 Kenyan Youth Survey Report found that more than half the respondents saw nothing wrong with evading taxes or taking bribes, as long as one is not caught. Making money "by hook or crook" was acceptable to 47%, and 40% would vote for a politician who paid for their vote!
While that is not the standard picture of the African youth, it screams that we should not treat the African youth like some undifferentiated whole: after all, even fueling conflict is a money-making enterprise the youth might just want a stake in!!!
Dr. Othieno Nyanjom
Senior Lecturer @ The Technical University of Kenya
Definately! The sunscreen serves as a shield between your skin and the sun rays, preventing the sun from causing any damages to the skin.
Priscilla Ofosu Mensah
Bridal Makeup Artist, Makeup Educator, Makeup Special Effects (Sfx) @ Vogue by Prylla
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