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Belinda Chiazor
Writer and Filmmaker @ Middle Girl Productions
TwoCents is a fantastic platform for writers to authentically express diverse opinions without rigid rules or deadlines.
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Freelance writer, audio producer, 3D modeler/animator
This platform has been a welcome development. It's been a place to help me arrange my thoughts and improve in ways
to analyse issues, research and communicate my views to others, it has also been a place to vent which is
therapeutic atimes😂
Kate Mwambo
COO @ Enchird Technologies Sarl.
TwoCents sparked my passion for writing and introduced me to lifelong connections.
From the moment Tobi shared the link with me and I joined, I never looked back - it's TwoCents till infinity!
Esther Omemu
Design Associate @ Hera Marketing
Writing for TwoCents has been like finding my people—a place where sharing my thoughts actually matters! Not only do I get to dive deep into topics I'm passionate about, but I also get real support from readers through tips and subscriptions.
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English Language Teacher/Assistant @ Academie de Versailles
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TenQuestions
Q&A Sessions with bright African minds across the globe.
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Post what you're learning or an idea that you're forming and spark informed conversations with colleagues from across the continent.Recent Sessions with some of Africa's brightest minds.
Doctoral Student @ MIT
HR Manager @ Pernod Ricard Western Africa
Senior Digital Communications Analyst @ Oando Plc
Creative Director @ Thalia Bespoke Nigeria
Senior Writer @ TechCabal
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Educator @ Covenant University
International Criminal and Human Rights Lawyer
Senior Lecturer @ The Technical University of Kenya
Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated
Top answers from some of our sessions.
Yes, we have lots of our youths doing great in the digital space. The ideas they have is out of this world. Very little funds are needed to create any solution around the digital space. All that is needed is the skill and the idea, that is all. Also, some Nigerians are running back to the country to start their businesses to be able to meet the needs of other countries. Someone met me last week about having a start-up around setting up charging stations for electric cars. If this is done, then electric cars will be available sooner than we think. We may have issues with power and bad roads, but I don't see it stopping the ideas of our youths The raw materials and people are readily available aside from the fact that you have to train them. Therefore, Nigeria is a fertile ground for digital entrants. It may be expensive at first but will become cheaper as time goes on. I hope I answered your question? Kindly feel free to get back to me with further questions.
Dr. Mayowa Agboola
Deputy Director/Coordinator @ Open and Distance Learning (ODL) & Curator, HSL
Hi Ebechukwu, It was my pleasure. There's a lot that goes to creating brand ambassadors; the obvious place to start being with a good product, seamless experience and impeccable customer service. On the marketing side, here are a few things you can do:- Encouraging user generated content and tapping into your customers creativity, remember to reward them!- Nurture your relationships with your customers and offer value at every point you come in contact with them, you can think of the kind of information you share on SM, or in your e-mail marketing campaigns, etc. P.S. people also like personalised messages- Ask for feedback and take the feedback - make them feel heard and like they are an active and useful part of your brand. - Create an online community
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
With a straight up answer! There is nothing happening under the sun for the first time. It is a blessing to have someone who can truthfully hold your hand up your search for success. It is a blessing to have someone you can ask for help to organise the puzzles of life. Lastly don't forget to have wisdom along the way. When they speak once, hear 3000times deeper
Dr. Mofor Clementine Cendoh
Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated
The goal of blockchain is to mobilise digital currencies. The link with energy supply is a far-fetched but not very much insignificant link. The structure of blockchain should be similar to that of internet communication (fluidity of data flux). Blockchain technology will be influenced more by economic transactions between energy suppliers and consumers in the energy sector. The blockchain technology issue is narrowed down to purchasing ability and mobility. Whether the energy is renewable or not, the question becomes relevant if "cryptos" are used to pay. Many countries already use the P-2-P transaction, which allows traditional currencies, bank cards, and crypto vendor platforms to be purchased (such as Binance without any publicity). When considering this question in terms of mining these coins, the CPU units, According to the Digiconomist's Bitcoin Energy Consumption Index, one bitcoin transaction consumes 1,449 kWh, or roughly 50 days of power for the average US household. Many African businesses consume more energy than this over the course of 50 days. As a result, it has no bearing on Africa's energy sustainability. Africa's most pressing issue is how to manage the energy it generates (how the laws work and how much people can buy).
I hope I've quenched your thirst.By the way, how many countries are to adopt a currency which doesn't satisfy the basis laws of currency credibility?
Loic Bethel Dje
Youth and Apex Performance Mentor | Initiator @ PureBreedSbe
I must say this is a very relevant and interesting topic. Celebrity endorsement, especially in the days of social media will continue to play a huge role in business management and marketing communications.From a research perspective, you might want to understand1. The type of brands that are more likely to use celebrity endorsement - banks, telecom or gambling company?2. What type of advertising appeal are being adopted? Are they emotional appeal or rational appeal?3. What type of celebrity do we have endorsing products? This can be cross tabulated with point 1.4. What are consumers attitude towards celebrity endorsement? Is it a norm or people are tired of it?5. Speaking with Brand Managers, what are their challenges in selecting and working with celebrity influencers?
Dr. Emmanuel Mogaji
Senior Lecturer Advertising and Marketing Communications @ University of Greenwich, London
Hello David, I'm glad you did. Social media marketing isn't better for one type of business, it may be easier for B2Cs because you have a physical product or service to sell, however in terms of value being created, I don't think anyone is better.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
I'm not sure I understand your question but I'm just going to go ahead and answer what I can interpret.
First off, all big things start small. It's all about intentionality,
If you're building a company, it has to have products or services that solve a problem.
Beyond that, you have to find a way to monetize it. There are different monetization strategies available depending on what you're building.
To get people to buy it you have to market/sell it. Alongside this, you need to hire good people and build the right systems that ensure they're able to do their best work.
Depending on the type of company you're building, you'll face a couple of challenges like regulatory pushback, infrastructural limitations and keeping the lights on.
Generally, constant experimentation along the way and focus are valuable traits to have.
Daniel Adeyemi
Senior Writer @ TechCabal
I think this is a bit dangerous. Attempting to ascertain sentimental correlations and apply them to huge financial decisions may work in certain contexts and you could definitely train a model with 99% training accuracy on this task, but future situations that are dependent on complex human action can never be adequately represented by a numerical parameterization and a finite state machine. If the model is not large enough, we will not learn all the possible combinations of interactions. If it is too large, then we only learn the context of our training dataset. That being said, you could do both and get good results during training. Personally, I do not have extensive NLP experience or Bayesian experience in production, but their fundamentals suggest that they would learn this type of model well independently or in conjunction. Naïve Bayes is good for state estimation-based decision making, and NLP can be used to model language and extract sentiment. However, these models depend completely on the input dataset that one utilizes, and the chosen labels (if using a supervised method) that are often subjective. Using data from the internet is also dangerous because it is next to impossible to have humans annotate every piece of training data without spending a large amount of money, and learning from problematic input data can lead to problematic situations.To make this less vague, take the 2016 example where Tay, a chatbot made by Microsoft and trained on Twitter data, became extremely racist in less than a day of online training (https://twitter.com/geraldmellor/status/712880710328139776). Attempting to determine causation in a data driven sense is a slippery slope, and until AI solves the data-driven generalization problem (which I believe may be never) I wouldn't build a system like this in production until I could guarantee significant human supervision and have looked at the ethical implications on those who do not financially benefit from the proposed system.
Ifueko Igbinedion
Doctoral Student @ MIT
I must start by appreciating the starting process, to by pass that, it means you made it already. First, not being a Business incline is not an issue. You only need to be directed on how a Business should run and how you can leverage your energy on growing your business. Which you can contact an expect for direction ... contact consultingnest@gmail.com and get leadings and directions. Building your brand, is not something you can achieve over night it takes time, consistency, and patience. You equally need a lot of Mentoring on that. You can reachout to me directly so we can go from there.I can assure you, you are doing good already for just the fact that you started.Reachout lets talk more.
Dr. Mofor Clementine Cendoh
Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated
I think that often times people assume that one's identity as a black women is by default interwoven into one's academic experiences, and while that may true, I never believed that the marginalization I face based on my identity meant that there was something I could not achieve. Quite frankly, someones racism or sexism towards me is their own problem, and over time I've become immune to it. Additionally I believe the glass ceiling is a metaphor people put on us that inadvertently gives some people imposter syndrome.
To me, there are no glass ceilings. I know that if I'm able to build technology solve problems for many people, and advocate for myself while doing it, I'll be able to have whatever impact I want on the world and gain recognition for doing it. Obviously I've faced misogynior in academia, and you'd be hard pressed to find any black woman at an institution with billions of dollars at their disposal to to have been shielded from that. But numbers can't be denied, and when you walk into interviews, proposals or pitches with compelling data, concise arguments and confidence, it's often hard to be ignored. That being said, we have to acknowledge that there are very few people in general in this field.
Our lack of representation as black women doesn't mean that we aren't capable, just that we haven't been shown what we can do. Consequently I believe that helping others see their potential is the greatest way I can share and create value with my knowledge, whether that be through building human-centric technology that focuses on bringing value to a user personally, or inspiring others to see their own skill solve important problems themselves.
Ifueko Igbinedion
Doctoral Student @ MIT
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