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Belinda Chiazor
Writer and Filmmaker @ Middle Girl Productions
TwoCents is a fantastic platform for writers to authentically express diverse opinions without rigid rules or deadlines.
It offers the perfect space for creative freedom, where you can write on any topic and even get tipped for engaging, witty content. I truly commend their dedication and look forward to the future!
Oluseyi Vandy
Freelance writer, audio producer, 3D modeler/animator
This platform has been a welcome development. It's been a place to help me arrange my thoughts and improve in ways
to analyse issues, research and communicate my views to others, it has also been a place to vent which is
therapeutic atimes😂
Kate Mwambo
COO @ Enchird Technologies Sarl.
TwoCents sparked my passion for writing and introduced me to lifelong connections.
From the moment Tobi shared the link with me and I joined, I never looked back - it's TwoCents till infinity!
Esther Omemu
Design Associate @ Hera Marketing
Writing for TwoCents has been like finding my people—a place where sharing my thoughts actually matters! Not only do I get to dive deep into topics I'm passionate about, but I also get real support from readers through tips and subscriptions.
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English Language Teacher/Assistant @ Academie de Versailles
My best friend introduced me to TwoCents, and I remember chatting with Tobi and think how brilliant the platform is!
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TenQuestions
Q&A Sessions with bright African minds across the globe.
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Post what you're learning or an idea that you're forming and spark informed conversations with colleagues from across the continent.Recent Sessions with some of Africa's brightest minds.
Doctoral Student @ MIT
HR Manager @ Pernod Ricard Western Africa
Senior Digital Communications Analyst @ Oando Plc
Creative Director @ Thalia Bespoke Nigeria
Senior Writer @ TechCabal
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Educator @ Covenant University
International Criminal and Human Rights Lawyer
Senior Lecturer @ The Technical University of Kenya
Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated
Top answers from some of our sessions.
Hello David, I'm glad you did. Social media marketing isn't better for one type of business, it may be easier for B2Cs because you have a physical product or service to sell, however in terms of value being created, I don't think anyone is better.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
Hi Opeyemi, I'd recommend Wild Fusions; I think they are the best digital agency in Nigeria and have a good balance of expertise and creativity. Anakle is a close second, definitely with a more creative and daring element, but both great places to gain experience and work with some really bright minds. Sure thing! I'm @ToyinJolapamo on Twitter and Instagram. LinkedIn is my name.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
Hello Toluwanimi. I completely agree with you. ADHD is underdiagnosed in Nigeria. The diagnosis has very specific criteria which include hyperactivity, inattention and impulsivity of a certain duration. A lot of healthcare workers are unaware of the criteria. Parents may also seek help late or not at all. When the diagnosis is made, there is little consensus on what management methods work best. This lack ofuniformity of therapy makes management challenging. Coping for families involves support groups, a Multispecialist approach to care including the paediatrician , paediatric nurse, paediatric psychologist, child psychiatrist and the occupational therapist. Children with ADHD may have other issues like oppositional behavior which need to be addressed. Building capacity to diagnose and treat ADHD as well as creating public awareness will go a long way to help children with this condition
Ayodele Renner
Consultant Paediatrician @ Lagos
Thankfully, I never just dive into spending large sums of Naira, because of the space I work in, I am always able to see what's performing well and change gears very quickly. This is not to say that I have not had some campaigns perform poorly. In fact there was a particular campaign we launched in 2019, it did so well, and we tried it again in 2020 thinking because there are more people online, the campaign will perform better, but it didn't. In this situation, I simply laid out some of the assumptions we made that were wrong, some of the learnings, and how we intended to pick up the slack, because it was a campaign that contributed to our overall goal, so when we realised that we had fallen short, we needed to be creative about how we could get the same traction on other campaigns.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
I'm not sure I entirely understand your question, but I think you're asking if there are some apps that you should not use in marketing. I think snapchat is a very useful tool, especially when you are trying to reach the younger demographic, understanding that the app is made for you to share short, memorable and effective messaging that people can get in the first few seconds. If Snapchat didn't have an effective model, then the likes of Facebook, Instagram and LinkedIn would not have incorporated stories. However, because there is such a huge crossover in terms of people using multiple platforms now, it's probably best to focus on the ones that will yield you the best results depending on what your objectives are.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
At the early stage, valuation is more an art than a science, first both sides have to want to do the deal, then is there an intersection between my maximum and their own minimum valuation, if there is then we do a deal, otherwise I try to connect them to later stage investors or we revisit when the company has made enough progress to get the valuation they want.
Another contrarian viewpoint, I don't think many companies that get started are venture backable, they may make good profitable software businesses but only 2-3% of software or tech-enabled businesses are venture backable. It's a function of how big the company can be from a revenue standpoint (at a minimum $25m/yr), which is a function of how big the market is ($100m+/yr and growing) and fast you can capture the market i.e. an adequate distribution strategy for the product offering.
For now, I am biased towards B2B & B2B2C offerings - consumer African startups have struggled to scale cost-effectively so we are looking for businesses that can leverage commercial / distribution partnerships to scale.
Yele Bademosi
Investor @ Microtraction
I think that often times people assume that one's identity as a black women is by default interwoven into one's academic experiences, and while that may true, I never believed that the marginalization I face based on my identity meant that there was something I could not achieve. Quite frankly, someones racism or sexism towards me is their own problem, and over time I've become immune to it. Additionally I believe the glass ceiling is a metaphor people put on us that inadvertently gives some people imposter syndrome.
To me, there are no glass ceilings. I know that if I'm able to build technology solve problems for many people, and advocate for myself while doing it, I'll be able to have whatever impact I want on the world and gain recognition for doing it. Obviously I've faced misogynior in academia, and you'd be hard pressed to find any black woman at an institution with billions of dollars at their disposal to to have been shielded from that. But numbers can't be denied, and when you walk into interviews, proposals or pitches with compelling data, concise arguments and confidence, it's often hard to be ignored. That being said, we have to acknowledge that there are very few people in general in this field.
Our lack of representation as black women doesn't mean that we aren't capable, just that we haven't been shown what we can do. Consequently I believe that helping others see their potential is the greatest way I can share and create value with my knowledge, whether that be through building human-centric technology that focuses on bringing value to a user personally, or inspiring others to see their own skill solve important problems themselves.
Ifueko Igbinedion
Doctoral Student @ MIT
What is the duration of your preferred exit/ROI when you invest?
- 7-10 years (although we might sell a % shares earlier to lock profits in secondary markets)
What are the top 5 criteria you consider when investing?
* Large Market Size
* High Quality of team
* Really painful Problem / real market need
* Distribution/Acquisition Channel
* Simple business model
Since your journey investing, what has been your biggest mistake and lesson learned?
* Not sure I''ve made a big mistake yet, but we''re still early and mistakes are part of the journey
* My biggest lesson is the quality of the team matters most, so invest in quality founders that I can see myself working for.
What are top sectors you have invested in?
* Fintech
* Crypto
* Education
* Just done a deal in social commerce (TwoCents Exclusive)
As a startup, what should i think of or put in place before contacting an angel investor or VC?
*Have a product, show you can build something and have some users
I understand the risk of investing in start ups, how do you react when a startup you invested in does not produce good returns or fails?
* I expect at least 70-80% of my investments to fail
As an aspiring venture capitalist, what is are the steps in being one and your general advice?
* Start a startup and learn from the experience
* Try writing an investment thesis/memo on a company that hasn''t raised money and why you would invest in them, check out opentraction.com for sample investment memos
Yele Bademosi
Investor @ Microtraction
This does not apply to everyone. People react to things differently .
Priscilla Ofosu Mensah
Bridal Makeup Artist, Makeup Educator, Makeup Special Effects (Sfx) @ Vogue by Prylla
Hi Tobi,Unfortunately, your question is the valid reality of most Nigeria graduates today.Once there is no enabling environment, you will always expect a diffuse state of survival.If you choose to stay in Nigeria, you must be ready to thrive within the competition and circle of scarcity.So I will leave you to answer the individual question of how you can be outstanding in an environment that is not enabling.
Adebayo Ajayi
Project Deployment Manager, West and Central Africa Area @ British American Tobacco
Picking the minds of Africa's finest.
Daniel Adeyemi
Senior Writer @ TechCabal
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