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Doctoral Student @ MIT
HR Manager @ Pernod Ricard Western Africa
Senior Digital Communications Analyst @ Oando Plc
Creative Director @ Thalia Bespoke Nigeria
Senior Writer @ TechCabal
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Educator @ Covenant University
International Criminal and Human Rights Lawyer
Senior Lecturer @ The Technical University of Kenya
Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated
Top answers from some of our sessions.
I think these social media tech giants are right because at law; where ever there is a right , there is an obligation. Though there is enormous efforts by stake holders in recent years to protect freedom of expression online and offline every one (digital citizens inclusive) owe each other the obligation not to abuse these rights .
For instance defamation; with the advent and impact of the internet, and particularly social media networks, it is easier than ever to publish content to a very wide audience in no time . Therefore article 17 of the ICCPR provides for the protection against unlawful attacks on a person's honour and reputation as section 19(3) of same ICCPR equally makes reference to the rights and reputation of others as a legitimate ground of limitation of these rights of freedom of expression.
Reputation is the underlying basis in any claim of defamation or libel .
Most countries have domestic legislations with varying consequences relating to acts that constitute defamation and libel .
Other acts that may limit these rights are; breach of Privacy ; Harrasment(cyber bullying) and hate speech.
Not all speech is protected under international law and some form of speeches are required to be prohibited by states. For example; Article 20 of the ICCPR provides as follows;
(1) Any propaganda for war shall be prohibited by law .
(2) Any advocacy of national, racial or religious hatred that constitutes incitement to descrimination, hostility or violence shall be prohibited by law .
Reference could equally be made to Article 4 of the International Convention on all forms of Racial Discrimination requires that ; the dissemination of ideas based on racial superiority or hatred as well as acts of violence or incitement to such acts against any race or group of persons of another colour or ethnicity must be declared an offence punishable by law .
Hate Speech provisions under international law is distinguished under 3 different categories which is as follows ;
(1) that which must be respected.
(2) that which may be restricted
(2) that which is lawful and subject to protection.
Arrey Ojong Collins
International Criminal and Human Rights Lawyer
Hello David, I'm glad you did. Social media marketing isn't better for one type of business, it may be easier for B2Cs because you have a physical product or service to sell, however in terms of value being created, I don't think anyone is better.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
Hello Boma, Another great thing about digital, it's all in the the data. You're able to see instantly if people are engaging with your posts, or are taking the required action you need. It's not always about the target audience though, it can be your content strategy that needs to be changed. Unless your product or the market change significantly, I don't think there is ever a reason to completely change your audience as that is often tied to the kind of product you are providing, most times you are looking at a more focused segment of the audience as oppose to a complete change - for example, I started off targeting black women for my makeup line, but now I have a new product that will make your eyes pop and look bigger, so whilst I am marketing generally to black women, I want to further target black women who have small eyes. Unless you reached the wrong target audience from the start, then you need a complete overhaul.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
Drink a lot of water
Eat a lot of fruits
wash your face at least twice a day
Moisturize after each bath
Use warm water
Use allergen-free moisturizing soap
Use a humidifier
Avoid bleaching creams / creams with harsh chemicals
Priscilla Ofosu Mensah
Bridal Makeup Artist, Makeup Educator, Makeup Special Effects (Sfx) @ Vogue by Prylla
Hi Cyrus, I'm unable to talk much about my work at Apple but I am currently developing new ways to leverage Responsible AI methodologies in health sensing applications. At Microsoft Research, I developed domain-specific computational models for bacterial quorum sensing which is how bacteria communicate with each other.I would say that the current state of AI is pretty advanced with regards to the specific techniques but many of these implementations are not production-level ready or haven't been tested in real-life clinical settings to actually be of any use. Yes, what you described is possible but there still remain many issues with bias in these and other types of applications.
Chinasa T. Okolo
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Hi Nathaniel, First things first, Google is your friend. Find useful resources online, there's a lot of useful material on LinkedIn as well. Take courses, depending on what it is, you may be able to find free courses. Find people in the space you're looking for to mentor you. Also remember, a lot of skills are transferrable, so look for ways you can change gears with the skills you have gained previously and use it to ad value to your new career.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
Thank you for your kind words Segun!
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
I'm not sure I entirely understand your question, but I think you're asking if there are some apps that you should not use in marketing. I think snapchat is a very useful tool, especially when you are trying to reach the younger demographic, understanding that the app is made for you to share short, memorable and effective messaging that people can get in the first few seconds. If Snapchat didn't have an effective model, then the likes of Facebook, Instagram and LinkedIn would not have incorporated stories. However, because there is such a huge crossover in terms of people using multiple platforms now, it's probably best to focus on the ones that will yield you the best results depending on what your objectives are.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
If Africa had not been colonised, I wonder where we would be today!!! Yet, given the globalised nature of the planet, I do not even see how that issue arises: today one can talk of neutral states, but in those days, a territory either colonised or was colonised on encounter.
Technological advancement defines what is 'better off', i.e. where people want to go... and colonisation set us off towards that better-off. But that 'better-off' is a dynamic situation, and tenure among the 'best-off' - whatever the globally accepted measure, this is a game of musical chairs with tenure changing with changes in various situations. This dynamism also applies among the developing countries which belong to the lower echelons of the better-off ladder, aspiring to haul themselves up it. So colonialism was a necessary evil...
While some of our founding fathers (sic) appreciated in the evil in - averse effects of - colonialism, they were up against those leaders who did not see that evil, and the mighty, white-washing force of neo-colonialism. Africa missed an opportunity to unite in the late 1950s and early 1960s. The colonialists and ex-colonialists divided and ruled: they convinced most individual African 'nationalists' that their best interests lay in going it alone. Contemporary pleas for African unity are mere nostalgic romanticism: corporate forces are more powerful that those of political idealism. That is the greatest adversity inherited from colonialism.
Dr. Othieno Nyanjom
Senior Lecturer @ The Technical University of Kenya
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