True
1342;
Score | 20
Akinleye Kelvin Schooling @ STUDENT
Lagos, Nigeria
113
11
1
3
Attended | Federal University of Agriculture, Abeokuta(BS), 1 December University of Alba Iulia(PhD)
In Career and Jobs • 2 min read • Apr 29, 2025 09:43a.m.
HOW TO BUILD A BRAND
<p>Building a brand involves creating a unique identity, building trust, and fostering loyalty. Here's a step-by-step guide:</p><p><br></p><p>*Define Your Brand*</p><p><br></p><p>1. _Mission and vision_: Clearly articulate your purpose and goals.</p><p>2. _Target audience_: Identify your ideal customer.</p><p>3. _Unique value proposition (UVP)_: Determine what sets you apart.</p><p><br></p><p>*Develop Your Brand Identity*</p><p><br></p><p>1. _Logo and visual elements_: Create a consistent visual brand language.</p><p>2. _Tone and voice_: Establish a consistent communication style.</p><p>3. _Brand messaging_: Craft a compelling narrative.</p><p><br></p><p>*Build Your Brand Presence*</p><p><br></p><p>1. _Website and social media_: Establish a strong online presence.</p><p>2. _Content marketing_: Create valuable, relevant content.</p><p>3. _Influencer partnerships_: Collaborate with influencers who align with your brand.</p><p><br></p><p>*Engage and Retain*</p><p><br></p><p>1. _Customer experience_: Deliver exceptional service.</p><p>2. _Community building_: Foster a loyal community.</p><p>3. _Continuous improvement_: Monitor and adapt to feedback.</p><p><br></p><p>*Measure and Optimize*</p><p><br></p><p>1. _Track key metrics_: Monitor brand awareness, engagement, and loyalty.</p><p>2. _Analyze and adjust_: Use data to refine your strategy.</p><p><br></p><p>*Key Takeaways*</p><p><br></p><p>1. Consistency is key.</p><p>2. Authenticity builds trust.</p><p>3. Continuous improvement drives growth.</p><p><br></p><p>By following these steps, you'll be well on your way to building a strong brand that resonates with your target audience.</p><p><br></p><p>Would you like more details on any specific aspect?</p>
Send tip
0
views 2
1 share
Akinleye has 1 badge
badge
Learn more about badges

Other insights from Akinleye Kelvin

Insights for you.
This thing called ‘work esteem’
Esther Omemu
Esther Omemu Content Specialist @ ICUC Social
city icon on TwoCents Paris, France
Career and Jobs
This thing called ‘work esteem’
 Yes, it is a real thing and even though it was something I made up that is yet to make it into any dictionary, not even urban dictionary, I still s...
827 views
4 upvotes
1 comment
Working Remotely is no longer working
Esther Omemu
Esther Omemu Content Specialist @ ICUC Social
city icon on TwoCents Paris, France
Career and Jobs
Working Remotely is no longer working
 Working remotely as an introvert is slowly weighing down on my mental health. I was already socially awkward, having skipped the part of the ‘how t...
772 views
7 upvotes
4 comments
Lessons Learned: How to survive as an Introverted Digital Marketer
Esther Omemu
Esther Omemu Content Specialist @ ICUC Social
city icon on TwoCents Paris, France
Career and Jobs
Lessons Learned: How to survive as an Intr...
 I hope none of my clients see this but here’s the truth, I genuinely hate social media. Perhaps hate might be a strong word but yes, I dislike th...
732 views
4 upvotes
1 comment
The Big EdTech Journey! How I got into Udacity
Guembe Blessing
Guembe Blessing FSND/Data Science Sessi... @ Udacity
city icon on TwoCents Milan, Italy
Career and Jobs
The Big EdTech Journey! How I got into Uda...
 Like many tech bros out there, working for Udacity has been one of my major objectives. When I aced the Udacity Interview, many of my friends reac...
692 views
5 upvotes
2 comments
Lessons Learned: Starting a Career journey without a Career
Esther Omemu
Esther Omemu Content Specialist @ ICUC Social
city icon on TwoCents Paris, France
Career and Jobs
Lessons Learned: Starting a Career journey...
 This was either you at some point or you right now… You are about to graduate, you are soon going to move from undergraduate and unemployed and ...
678 views
2 upvotes
1 comment
I QUIT
Samuel Ibok
Samuel Ibok
city icon on TwoCents Lagos, Nigeria
Career and Jobs
I QUIT
 I don't consider myself the best counselor regarding staying or quitting your job. E get why, but I'll share my opinion based on personal experienc...
664 views
3 upvotes
2 comments
The Salary Algorithm
Samuel Ibok
Samuel Ibok
city icon on TwoCents Lagos, Nigeria
Career and Jobs
The Salary Algorithm
 Sincerely, sometimes when I look at my account balance, I hear a still, small voice saying, "De play, just de play!"&nbsp;This is quite crazy becau...
606 views
2 upvotes
0 comments
Dominion or Leadership
Chefor Eugene
Chefor Eugene Economics/management @ Student
city icon on TwoCents Bamenda, Cameroon
Career and Jobs
Dominion or Leadership
 Dominion or Leadership Men are not naturally in category, set or differential. All men are created the same; all men are made in the image of...
541 views
5 upvotes
5 comments
Ten rules for success in life (Personal experience)
Dr Mo Ameer
Dr Mo Ameer Intern doctor at MUH (M... @ Mansoura University
city icon on TwoCents Al Manşūrah, Egypt
Career and Jobs
Ten rules for success in life (Personal ex...
 1- Your health is your wealth 💵💵 Your physical, mental and psychological health is very important factor in all equations thus it's simply depends...
525 views
4 upvotes
8 comments
HAPPINESS OR CONTENTMENT
Jefferson Nnadiekwe
Jefferson Nnadiekwe Freelance scriptwriter and creat...
city icon on TwoCents Lagos, Nigeria
Career and Jobs
HAPPINESS OR CONTENTMENT
 Which would you prefer? Would you rather be happy, or content? What even is the difference between the two? Happiness is more or less an experi...
524 views
3 upvotes
1 comment
What is TwoCents? ×
+